105% Organic Traffic Growth for Local E-commerce Store

The Client Challenge

A small fashion e-commerce client based in Dhaka was entirely dependent on paid social media ads for traffic and sales. Their organic presence was negligible, ranking only for branded terms. This dependence led to high ad spend volatility and unsustainable long-term growth. Our challenge was to establish a robust organic revenue stream within eight months.

Methodology: Technical Audit and Content Clustering

We began with a deep technical SEO audit of the Shopify store. We uncovered significant site speed issues, broken schema markup, and weak internal linking. The core fix involved migrating critical product filters to client-side rendering and fixing canonicalization errors that were diluting link equity.

The next phase involved a comprehensive content strategy focused on local, non-branded search intent. Instead of generic terms, we targeted phrases like "best formal shirts in Gulshan" and "affordable cotton saree shop Dhaka." We implemented a content cluster model, creating detailed pillar pages supported by numerous smaller articles, which significantly improved topical authority.

Key Results and Impact

Within the first six months, the results validated the strategy: Organic search traffic increased by 105%. This traffic was highly qualified, leading to a 45% increase in organic revenue. The client's reliance on paid ads dropped by 60%, allowing them to reallocate budget to product development. This success proved that even in highly competitive local niches, a focused technical foundation combined with targeted content can outperform expensive paid campaigns.